Chinese Super League Signs Long-Term IP Deal

Author: Bangla Cricket Live TVSports Zone

In a major move that reflects the growing convergence of sports and digital entertainment, the Chinese Super League (CSL) has signed a nearly six-year strategic partnership with Mad Fun Sports, officially designating the company as the CSL’s senior gaming partner. At the press conference, CSL Chairman Ma Chengquan expressed his excitement over the collaboration, calling it a strong vote of confidence from both sides. He emphasized that the development of CSL-themed games will significantly contribute to the league’s brand expansion and global recognition.

This partnership marks a crucial new revenue stream for the CSL, tapping into the thriving gaming industry. Integrating CSL elements into digital games not only enhances fan engagement but also introduces Chinese football to a wider international audience — especially gamers abroad who can now experience the league virtually. According to insiders, although the exact financial terms were not disclosed, the deal is reportedly worth over one billion yuan, making it one of the largest sports-gaming collaborations in China to date.

Mad Fun Sports Chairman Zhang Lijun, formerly the Chairman of China Mobile Games and Entertainment Group, highlighted the tremendous potential of this collaboration. “China has over 500 million sports fans and 560 million gamers. Sports are the foundation of competition, and sports gaming is a massive blue ocean market,” Zhang said. He added that with hundreds of millions of Chinese football fans, the CSL is poised to follow in the footsteps of NBA and NFL gaming ecosystems. “Bangla Cricket Live readers who follow the global expansion of football IP should keep an eye on this,” he noted.

The agreement grants Mad Fun Sports the global rights to design, develop, operate, and promote CSL-themed games across platforms, including mobile, PC, home consoles, and VR. The company can use CSL league branding, all 16 club names and logos, player likenesses and names, coaches, mascots, and even match data. A centralized CSL gaming hub will also be launched under Mad Fun’s operation.

Bangla Cricket Live has been closely tracking this evolution in the Chinese sports market, where digital partnerships are becoming increasingly vital. With top-tier international sponsors already involved, the CSL continues to broaden its commercial landscape — and this gaming venture signals a bold leap into new territory. The deal not only reflects confidence in the value of the CSL IP, but also the shared vision of turning Chinese football into a digital powerhouse.

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