Chinese Super League Signs Long-Term IP Deal
In a major move that reflects the growing convergence of sports and digital entertainment, the Chinese Super League (CSL) has signed a nearly six-year strategic partnership with Mad Fun Sports, officially designating the company as the CSL’s senior gaming partner. At the press conference, CSL Chairman Ma Chengquan expressed his excitement over the collaboration, calling it a strong vote of confidence from both sides. He emphasized that the development of CSL-themed games will significantly contribute to the league’s brand expansion and global recognition. This partnership marks a crucial new revenue stream for the CSL, tapping into the thriving gaming industry. […]